Eventually, it became clear to me that nobody was yo-yo dieting because of diet or exercise plans. They were quitting because all of their motivations came from a need to turn themselves into something they could finally appreciate and love.
In other words, they were trying to make MASSIVE lifestyle changes for no better reason than to try to escape their own self-abuse.
Each woman I worked with had somehow led herself to believe she was very much not awesome and she would not be awesome until she could finally look in the mirror and see someone she didn't want to insult.
Where was the pursuit of happiness?
Where was the desire to create vitality?
Sadly, these are not the goals of the average woman who reaches out to me. Her goals will almost always be to escape misery. She just wants to be "not fat".
Unfortunately, her perspective makes every fat loss endeavor a horrible burden. She is not at all doing good things for herself because she deserves to be treated with love and respect. Instead, she is at war with a body that she believes has betrayed her.
And she fails.